Hershey Brand Jamming Contest Winners

THE CONTEST

The “Raise the Bar, Hershey” campaign organized a “brand jamming” contest which invited campaign supporters to create mock taglines, print advertisements and commercial videos that reveal the reality behind Hershey chocolate products. To see more print advertisement submissions click here and for video submissions, check out our YouTube page!  Click here to see entries in the slogan category. Click here to read the press release announcing the winners.

*Don’t forget to check out our “Take Action” page after viewing the winners!*

While Hershey’s commercials, print advertisements and brand slogans emphasize joy and happiness, farmers in West Africa who produce the majority of the world’s cocoa continue to live in poverty. The cocoa industry has been plagued for years by abusive child labor, forced labor and trafficking. Currently, Hershey lags behind its competitors in sourcing cocoa that has been certified by independent, third parties to meet international labor rights standards. 

Here are the winners of the contest!

OVERALL CONTEST WINNER

“Hershey’s Brand Jam” by Jason Pearson

TAGLINE WINNER

“Hershey: Sweet Chocolate. Bitter Story.” By Tyson Weems

Runner Up: “Exploitation never tasted so sweet.” By Amy Louvier

PRINT ADVERTISEMENT WINNER

“Children Behind Bars” by Jason Pearson

Runner Up: “Wrong Way to Make a Reese’s” by Matt Ramsden

VIDEO COMMERCIAL WINNER

“Behind the Smiles” by Aaron Thurman

Runner Up: “What Hershey’s is Made From” by Cory Cullington

Congratulations to all the winners and don’t forget to check out more print advertisements and videos — and share them through social media networks!