Make a S’mores Video in your Local Supermarket!
This summer, as part of the “We Want More from our S’mores!” action, people across the country will be placing “consumer alerts” about child labor in the chocolate industry in s’mores displays at their local supermarkets – and filming themselves educating fellow consumers. Join the fun – it’s easy to participate!
Download “consumer alert” flyers: Print out copies of the “consumer alert” flyers and fold them. Here are several different versions to choose from:
Black and white “consumer alert” flyer (PDF version);
Black and white “consumer alert” flyer (JPEG version);
Color “consumer alert” flyer (PDF version);
Color “consumer alert” flyer (JPEG version);
“Consumer alert” flyer for use on Facebook.
Go to your local supermarket and film a video: Film yourself placing some of the flyers in between Hershey products at your supermarket – ideally in a store with a s’mores display. Make sure to also mention who and where you are, what you are doing and why it is important to you to stop child labor and support fair trade. Make sure to mention the campaign website (www.RaiseTheBarHershey.org) in your video. It doesn’t need to be fancy – just make it fun and creative!
Upload your video to YouTube and share it with friends!* Make sure to send a link to your video to the Raise the Bar Hershey campaign at info[at]raisethebarhershey.org.
For inspiration, check out our first video here! You can see more s’mores videos and other campaign videos on the Raise the Bar Hershey YouTube Channel. Don’t forget to check out the “We Want More from our S’mores!” page to find out how to make your own fair trade s’mores, collect petitions in your community, host a film screening and take more fun actions throughout the summer!
*Make sure to include a description of the video and a link to the campaign website (www.RaiseTheBarHershey.org). Some “tags” you can use when posting on YouTube are: Hershey, Raise the Bar Hershey, child labor, forced labor, trafficking, cocoa, s’mores, Fair Trade. Don’t forget to share your video with friends (including through Facebook and Twitter) and encourage them to make videos too!
If your supermarket objects to the consumer alert cards, you should agree not to place them, and use it as an opportunity to engage with the store manager about your concerns regarding child labor in chocolate.